Top 5 Beauty Retail Apps in Austria Q1 2024: Performance Overview

In Q1 2024, Austria's top 5 beauty retail apps displayed diverse trends in weekly downloads and active users, as detailed by Sensor Tower. Here’s a closer look at the performance of these apps:

SEPHORA - Maquillage, Parfum saw a significant spike in weekly downloads, peaking at 7K in late January. The app maintained a steady range between 1K and 6K downloads for the rest of the quarter. Active users rose from 7.7K at the beginning of January to nearly 12K by the end of March, showing a consistent increase throughout the quarter.

Douglas - Parfüm & Kosmetik experienced a stable weekly download rate, averaging around 2K to 2.3K downloads per week with minor fluctuations. Active users started at 12.1K in early January and slightly decreased to 11K by mid-March, before rebounding to 11.5K by the end of the quarter.

Notino: profumi e cosmetici showed a varied download pattern, starting with 1.2K in early January, peaking at 4.8K in the last week of March. Active users also demonstrated growth, starting at 11.5K in early January and reaching nearly 15K by the end of March.

flaconi had a fluctuating download trend, with peaks at 2.2K in mid-February and a low of 578 in the final week of March. Active users saw a decline from 14.4K in early January to 11.1K by the end of the quarter, indicating a downward trend.

Marionnaud maintained a steady download rate throughout Q1, averaging around 200-270 downloads per week. The app's active user data was not available, but it consistently attracted new downloads, indicating steady user interest.

For more detailed insights and data, visit Sensor Tower.